Personal Trainer and Life Coach in Aylesbury

Maximise your potential – whether it’s fat loss, muscle growth and body composition or your general fitness level.

At SIMPLY FITT we work with the four principles of fitness training and apply these to every one of our clients whether they’re exercising at low or moderate training levels. We’ll use these principles to tailor-make you an exercise program to maximise the effectiveness of both cardiovascular and resistance training, helping to build your strength and ultimately get fit.
The principles of fitness training include the frequency, intensity, time and type of activity needed to help you reach your potential and live a healthy lifestyle. In short, this is everything we need to work towards to make you SIMPLY FITT. Together we’ll mould the FITT principles to your needs by assessing your current fitness level and developing a bespoke, achievable training program that caters to your goals.
For clients also looking to maximise their potential in other areas of their life, we also offer life coaching sessions to help you reach specific goals, whether these be personal or professional.
Through a mixture of one-to-one sessions and recommendations for regimes and workout plans to keep you busy at home, on holiday or in the park – we’ll work together to keep you both happy and healthy as we head into the 2020s and to help you live your life as an exclamation, not an explanation.
For more information about personal training programs or personal development through a series of life coaching sessions, contact 07881 100746 or email .

Boxing gloves at Simply Fitt gym
Personal Trainer In Aylesbury

"I chose James as my PT because he seemed to understand intuitively about where I wanted to go with my training.
Training with James was always fun and encouraging yet pushed me to the maximum I had on the day.
The variation of each session was great and acknowledgement of my progress.
I would recommend James to new clients and have encouraged my daughter and friends to partake in his classes and PT sessions.
My goals over the 7 years I trained with him varied from fitting into my wedding dress to partaking in cycling challenges overseas and in the U.K. And with James never ending encouragement I cycled 450kms in Africa in 2015 and also Vietnam and Cambodia in 2016, raising money for Cancer charities. He also helped arrange a spinathon to help raise money for the charity. He has an enormous amount of generosity of spirit towards his clients and is happy to help in whatever way he can to help each individual achieve their goals.”


My Services


Life Coach

Online Packages

Videos & Tutorials

I’m James, my job is to guide you through specialised routines to help you reach your own fitness goals and help you achieve your ideal body shape but I’m also here to add a bit of fun to take your mind off all the hard work! Press PLAY on my short video to find out more.

  • positive review  Just had my first PT session with James...AMAZING! Engaged muscles that I had forgotten were there & felt so invigorated by it! Already booked in for next session, can’t wait.

    Carly Storey Avatar Carly Storey
    January 29, 2019
  • positive review  If your looking for a quiet, one too one PT Session and not sure about your Nutrition, then these are the guys for you. Absolutely amazing trainer, friendly, experienced and understands your personal needs. I would totally recommend!

    Paul Upton Avatar Paul Upton
    January 16, 2019
  • positive review  Every session with James is something to look forward to. Not only do you get an amazing workout, but the whole feel of the session is chilled and fun. You can certainly tell that James knows what he is talking about, and he is great at explaining what you are doing and why. I like that James is able to adapt to my needs and ability, but also makes sure I work to the best of my capabilities! The gym area is very well equipped and is a comfortable and well designed space. I would certainly recommend Simply Fitt if you are looking for a PT.

    Katie Kann Avatar Katie Kann
    September 4, 2018
  • Great session with James, he is very dedicated to helping you achieve your goals and also maintain them with his knowledge of nutrition and lifestyle. I play a reasonable level of competitive sport and I am looking for a very specific work out to improve my movement and flexibility, James went above and beyond to research techniques from elite level sports people and then taylor them for my needs. Really please with the results!

    Paul Alexander James Avatar Paul Alexander James
    April 23, 2018
  • A great personal trainer for all abilities, went along for a class with my mum, had a great time but still got a hell of a workout in too!

    Huw Day Avatar Huw Day
    April 10, 2018
  • The best.. it's tailor made not one size fit all exercises, private and comfortable. These guys know how to motivate their client and get you working.

    Yasmin Phillip Avatar Yasmin Phillip
    March 16, 2018
  • Had my first session today with James, and I absolutely loved it! Such a great feeling, felt so comfortable and relaxed. Was worked hard and at all times was reminded to let James and Ashton know if I felt any pain or faintness. So professional and friendly, really looking forward to the future being fit and healthy. So looking forward to my next session, would highly recommend! Many thanks!

    Emily Bousfield-caterer Avatar Emily Bousfield-caterer
    March 6, 2018
  • Well what can I say apart from Thank you James really enjoying the sessions that I have had with you so far. I am amazed at all you knowledge and ability in helping us achieve our ultimate goals. Sessions are tough but we have fun and even a bit of a laugh too. Thank you for your guidance James.

    Liane Sheppard Avatar Liane Sheppard
    February 22, 2018
  • James is attentive, professional and full of knowledge. He’s also hilarious! I love training with James. He challenges me every session and I leave feeling great! I can see the change to my body already! I always look forward to training now whereas I used to begrudge it and find it hard to get motivated I honestly couldn’t recommend him enough!

    Sophie Cowin Avatar Sophie Cowin
    January 9, 2018
  • You can read my review and thoughts in the comment below.

    Lara Wadey Avatar Lara Wadey
    January 8, 2018

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